After the highly successful franchise seminar and franchise opportunities session held in May 2009 at the same venue, and due to overwhelming requests by seminar participants and exhibitors to hold another similar event, we are proud to announce that we shall be co-organising the event themed “Franchise entrepreneurship during economic recovery” jointly with MCA National Youth, through their Special Economic Task Force.  

Date of Event :     Friday, 26^th February 2010
Time                :       8:30am to 6:00pm
Venue           :     Auditorium & Dewan San Choon, Wisma MCA, Jalan  Ampang, 
                         KL                         

The aim of the event is two fold, firstly to provide the attending public an in-depth understanding on franchising and that investing in a franchise is a better alternative than starting business on their own or finding employment especially to take advantage of the recovering economy.

Secondly, with a captive audience of an estimated attendance of more than 1,000 participants in the Seminar plus many more walk-in attendees, it provides a golden opportunity for Franchisors/Licensors to showcase their franchise offerings. The profile of the participants is multi-racial, age group of between 18 to 50 years, retrenched or displaced workers, mainly people looking for business opportunities etc.

This major franchising event will be the biggest economic event to be organized by MCA National Youth in 2010 with its aims of attracting and guiding the youths to the right path in franchising which offers many opportunities. We hope this franchise seminar and franchise opportunities sessions will be the first step to milestone for all our youths out there by offering what are in store in the year 2010. 

 Theme of the event:           “Franchise Entrepreneurship during economic recovery”

Type of Event:                  Seminar and Franchise Opportunities sessions

Date of Event:                   February 26, 2010 on a Friday

Venue:                             Auditorium and Dewan San Choon, 2^nd and 3^rd Floor, Wisma MCA, Jalan Ampang, Kuala Lumpur. 

Participation:                     Although it is an MCA inspired event, it is open to all Malaysians.

Endorsement:                    Fully endorsed by ASEAN Retail-Chains and Franchise Federation (ARFF) 

Profile of
Attendees:                       Malaysians of all races
                                      Age group of between 18 to 50 years
                                      Public who are seeking business opportunities
                                      Retrenched or displaced workers/workforce         

Estimated Attendees:         At least 3,000 paxs

Concept:                          A full day seminar cum business matching session:

Talks on Franchising by franchise experts, stakeholders and players focusing on the following (subject to change):

i) Why invest in a franchise? Benefits of franchising

ii) Franchising during times of economic recovery

iii) Franchise trends to look out for during economic recovery.

iv) Success stories by franchisee 

v) How do you choose a franchise right for you?

Franchise opportunities exhibition by Franchisors on their franchise offerings to the participants on one-on-one basis between seminar participants, walk-in participants and franchisors.

Timing of Seminar:             Seminar starts from 8:30am (registration) and Franchise Opportunities session starts from 8:30am and ends by 6:00pm

Tentative Program:

 8:30am       Registration of Participants
 9:00am       Opening speech 
 9:20am       Opening ceremony

10:00am       Mr. Sam Siew from FT Consulting          
                  representing Malaysian Franchise Association
                  Topic: Franchising Opportunities, Concepts & Benefits 
10:45am       Q & A

11:00am       Ms Lillian Lim, Frannet (M) Sdn Bhd
                  Topic: Evaluating the suitable franchise for you
11:45am       Q & A

12:00pm       Dato' Chin See Keat, EOG
                  Topic: Franchising outlook 2010 and beyond
12:45pm       Q & A

 1:00pm        Ms Ho Yean from Action Coach, Malaysia & Brunei
                   Topic: What it takes to be truly successful in your franchise business
  1.45pm        Q & A

  2.00pm       Mr. Mohan from Adastra Sdn Bhd (Malaysia)
                   Topic: Branding and Intellectual Property in Franchising
 2:45pm        Q & A

 3:00pm        Mr. Fariq Halim from Asiawide Franchies
                   Topic: Obstacles to Franchising (a Malaysian Perspective)
 3.45pm        Q & A